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 VIRTUAL EVENT: MASTERY LESSON 
→ For Interior Design Business Owners Earning $1M+ in Annual Revenue

Selling to the Luxury Client

How Interior Designers Break Into — and Stay In — the Luxury Market

In this powerful session, you’ll learn what truly separates designers who occasionally attract luxury clients… from those who build entire firms serving them.
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PEARL COLLECTIVE PRESENTS

A SALES MASTERY LESSON 

March 24th 4:00-5:30PM EST

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Patti Julber & Erin Weir
Director of Coaching & Co-Founder
Pearl Collective

Reserve Your Spot Now
Spots are limited and fill quickly.

👉 [Investment $99]

    There’s a moment in many design firms when the question becomes unavoidable:

    “Why aren’t we getting the luxury clients we know we’re capable of serving?”

    You have the talent.

    Your projects are beautiful.

    Your team is strong.

    And yet…

    The ultra-high-end clients — the ones building extraordinary homes and investing deeply in design — seem just out of reach.

    The truth is, breaking into the luxury market has very little to do with talent.

    It’s about understanding how luxury clients actually make decisions — and positioning your firm so they trust you at the highest level.

    That’s exactly what we’ll show you in this Mastery Lesson.

    Why This Matters:

    Luxury clients think differently.

    They hire differently.

    They evaluate designers differently.

    And they expect a level of leadership and experience that most firms were never taught how to demonstrate.

    That’s why so many talented designers stay stuck just outside the luxury market — even when their work is exceptional.

    This Mastery Lesson will change how you see the luxury client — and how they see you.


    In This Mastery Lesson, You'll Learn...


    WHY LUXURY FEELS OUT OF REACH

    • The three false beliefs that keep designers from attracting luxury clients — even when they are ready for them.

    • These invisible mindset traps quietly hold designers back from stepping confidently into the high-end market.

    • Once you see them, everything changes.

    WHAT LUXURY CLIENTS ACTUALLY BUY

    • Luxury clients are not simply buying design.

    • They are buying something much deeper.

    • You’ll discover the four non-negotiables luxury clients expect before they trust a designer with their home, their time, and their investment.

    • When you understand these expectations, you’ll position your firm in a completely new way.

    WHAT IS REALLY KEEPING YOU OUT

    • If luxury clients aren’t hiring you yet, there are usually three specific gaps standing in the way.

    • During this session, we’ll reveal the three critical gaps between where most firms are today and where luxury clients need you to be before they feel confident hiring you.

    • And more importantly — how to close them.

    Imagine This...
     

    Walking into your next client conversation with:

    • Complete confidence in your positioning

    • A clear understanding of how luxury clients think

    • The ability to communicate your value at a higher level

    • Clients who respect your expertise from the start

    • Larger projects that match the level of work you truly
      want to create

    This is what happens when designers understand how the luxury market actually works.

    Step Into the Luxury Market with Confidence

    This session is designed for established interior design business owners who are ready to step into the luxury market with confidence.

    You’ll benefit most if:

    • You lead a growing design firm

    • You want to attract higher-level projects and clients

    • You know your firm is capable of more

    • You’re ready to position your business at the luxury
       level


    The Pearl Promise

    At Pearl Collective, we’ve spent nearly two decades helping interior design firms grow into thriving, profitable, high-end businesses. We believe designers deserve more than beautiful portfolios.

    You deserve a business that matches your talent.

    This Mastery Lesson is designed to give you the clarity and insight to begin that next level of growth.

    Join us for Selling to the Luxury Client
    👉 Reserve Your Spot Now — Limited Spots Available

    REGISTER NOW AND YOU'LL DISCOVER 

    INSIGHTS INTO MARKET CONDITIONS
    Learn how inflation and economic shifts are influencing design firms and uncover strategies to stay ahead

    EXPANDING YOUR TEAM
    Get clear guidance on when, how, and who to hire to optimize growth while maintaining financial health


    BETTER DESIGNER & VENDOR RELATIONSHIPS
    Gain an understanding of how relationships with vendors and manufacturers are evolving and what it means for your business

    Meet Your Hosts

    Dynamic leader, dedicated mom, and marketer extraordinaire, Erin turns every client touchpoint into a memorable and meaningful experience. Her passion for elevating interior design to its appropriate strata in our industry is evidenced through her devotion to educating designers and their teams on innovative, profitable business practices, leadership, technology and productivity. She counsels manufacturers to be better business partners. And she teaches clients to move from business timidity to confidence through actionable processes, smart structure and a team-first mentality. Erin is Co-Founder & VP of Sales & Marketing for Pearl Collective.

    Erin Weir

    Kenneth Roberts is a Principal of Interior Talent Inc. and a nationally recognized executive recruiter who has shaped the landscape of interior design and architectural recruitment for over two decades. As a leading industry matchmaker, he has successfully guided thousands of design professionals toward career-defining opportunities while helping the nation's most prestigious firms build exceptional teams.

    Under his leadership, Interior Talent has become one of the premier sources for both local and international design opportunities. Kenneth's expertise extends beyond traditional recruitment to include comprehensive career coaching, offering invaluable guidance on resume development, portfolio presentation, interview preparation, and strategic career planning.

    Ken Roberts

    About Pearl Collective

    Pearl Collective is an award-winning business consultancy for interior designers. For nearly 20 years, we’ve helped hundreds of firms strengthen their leadership, financial systems, operations, and growth strategy so they can build businesses that are as successful as they are beautiful.

    What readers say

    John Doe Design Researcher

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    John Doe Design Researcher

    Mauris sollicitudin ac urna ac rutrum. Morbi a ullamcorper nunc, commodo tristique risus. Ut molestie mi sit amet magna interdum, non finibus magna dictum. Integer bibendum ex nec auctor lacinia. Duis non blandit libero

    John Doe Design Researcher

    Mauris sollicitudin ac urna ac rutrum. Morbi a ullamcorper nunc, commodo tristique risus. Ut molestie mi sit amet magna interdum, non finibus magna dictum. Integer bibendum ex nec auctor lacinia. Duis non blandit libero

    John Doe Design Researcher

    Mauris sollicitudin ac urna ac rutrum. Morbi a ullamcorper nunc, commodo tristique risus. Ut molestie mi sit amet magna interdum, non finibus magna dictum. Integer bibendum ex nec auctor lacinia. Duis non blandit libero

    John Doe Design Researcher

    Mauris sollicitudin ac urna ac rutrum. Morbi a ullamcorper nunc, commodo tristique risus. Ut molestie mi sit amet magna interdum, non finibus magna dictum. Integer bibendum ex nec auctor lacinia. Duis non blandit libero
    Denver, CO 
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